Trade Shows

Insights on leveraging technology to elevate live and virtual main stage presentations The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand. Through the rise of LED […]

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. For the first time in the show’s history of more than two decades, it […]

Four Lessons Learned from Stratasys’ Mobile Showroom Experience Brands reliant on industry shows this year have faced a number of challenges in the wake of postponements or pivots to virtual. Among them, 3D printing technology company Stratasys, which hit the road in November to meet customers at their doorsteps in a showroom experience aimed at […]

A year ago this February when LG Business Solutions pulled out of ISE in Amsterdam over growing COVID-19 concerns, the b-to-b arm of LG that relies heavily on the trade show calendar decided it needed to play the long game. After months of research, the brand launched the DigiTour, an immersive and customizable 3D showroom […]

Strategies from virtual reality demos to 360-degree immersions When COVID-19 first started wreaking havoc on the event industry, trade shows were among the biggest casualties. Exhibitors across the globe found themselves stranded with all kinds of content and engagements, and nowhere to utilize them, and no solution to collect leads. But many teams quickly pivoted, […]