Trade Shows

Technology for technology’s sake is never a winning strategy, but there’s definitely a nuance to understanding how much to use, when, and most importantly, for what purpose. While some clients demand the latest and greatest, others say it’s a waste of precious budget dollars. Here, four of our Fab 50 experts weigh in.

Among the sea of booths at E3 2016, the Electronic Entertainment Expo that took place June 14-16 in Los Angeles, one exhibit stood out for its open format and immersive experiences: Square Enix. The Japanese-based global publisher and developer of entertainment and video games showcased its broad range of titles under the Square Enix umbrella […]

In our April issue, we will feature our picks for the 2016 B-to-B Dream Team—the event marketers we’d hire if we were building our own brand. From organizing global conferences to handling trade show strategy and overseeing internal meetings, this year’s Dream Team does it all and does it so well, they’re setting the standard […]

Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head this year with a two-day “Bud World” activation, offering attendees a bolder, more immersive event platform that steered away from the standard conference model. In recognition of its most successful year in over a decade, the brand on Jan. 25 […]

The Detroit Auto Show may have always been a key stop for editors at Hearst Men’s Group publications Esquire, Popular Mechanics, Car and Driver and Road & Track. But for this year’s show Jan. 11-24, instead of simply covering it, the publisher for the first time activated at it, staking its claim as an authority […]