Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab

Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab

Trade Shows, Pop-Ups, B-to-C Events, B-to-B Events, Technology
Posted on June 30, 2017 by Rachel Boucher

Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging…

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This story appeared in the April 2017 issue
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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