trade show Archives - Event Marketer

trade show Archives - Event Marketer

Posts tagged with ‘trade show’

February 7, 2022

Five Ways Sleep Number Crushes Booth Engagement at CES

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Such is the case for Sleep Number, an exhibitor at CES for the last eight years. The brand’s presence at the tentpole event has evolved from a tiny footprint located...

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January 18, 2022

A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person

Two weeks before the highly-anticipated in-person return of CES. Jan. 5-7, a wave of major players began backing out of their in-person presence at the show, citing concerns around the Omicron variant. Amazon, Meta, T-Mobile, Twitter and Google were some of the first to pull out, with T-Mobile stating that, “While we are confident that...

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December 14, 2020

How Four Brands Transformed Trade Show Environments into Virtual Experiences

Strategies from virtual reality demos to 360-degree immersions When COVID-19 first started wreaking havoc on the event industry, trade shows were among the biggest casualties. Exhibitors across the globe found themselves stranded with all kinds of content and engagements, and nowhere to utilize them, and no solution to collect leads. But many teams quickly pivoted,...

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