trade show Archives - Page 3 of 3 - Event Marketer

Posts tagged with ‘trade show’

January 7, 2017

CES 2017 Part One: Six Steal-Worthy Ideas From the Show Floor

It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show,...

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December 14, 2016

B-to-B Stunts: Aristocrat Teams Up with Tim McGraw at G2E

The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event’s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately...

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