Marriott Archives - Event Marketer

Posts tagged with ‘Marriott’

September 17, 2018

35 Under 35 Bonus Content: Extended Q&A with Marriott’s Diana Pavlov

Pavlov shares her thoughts on what’s working in today’s experiential marketing landscape—and what’s on its way out   Among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing, is Diana Pavlov, senior director-global entertainment marketing at Marriott International. In this extended version of our...

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July 30, 2018

Five Keys to a Successful Sleepover Activation

Tips, tricks and techniques for “getting into bed” with consumers   Imagine winning tickets to watch your team compete in the Super Bowl. Or being submerged in a submarine with scientific researchers you watch on television religiously. Or winning a dinner at your favorite restaurant for you and three of your closest friends. All that...

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June 30, 2017

Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab

Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up...

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June 13, 2017

Irvine Marriott Unveils a Redesign with a Multisensory Event Series

To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on...

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