Archive

Tag: Marriott

  • Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab
    B-to-C Events

    Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab

    Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up […]

  • Eight Multisensory Event Strategies
    B-to-C Events

    Irvine Marriott Unveils a Redesign with a Multisensory Event Series

    To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on […]