B-to-C Events

Irvine Marriott Unveils a Redesign with a Multisensory Event Series

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Eight Multisensory Event Strategies

To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory…

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