Marriott Turns its Super Bowl Sleepover into Loyalty Program

How Courtyard turned its Super Bowl sleepover into the ultimate loyalty program

How Courtyard Turned its Super Bowl Sleepover into the Ultimate Loyalty Program

Nick Pagliari of Wisconsin, cashed in a record 3.25 million points to win the Ultimate Courtyard Super Bowl LIII Sleepover.[/caption] Marriott’s Courtyard brand took rewarding customer loyalty to new…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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