Trade Shows
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B-to-B EventsSix B-to-B Event Insights from Year Two of eBay Open
With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of […]
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B-to-C EventsMarriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab
Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up […]
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B-to-B EventsNo Brand Ambassadors. No Samples. Inside Kashi’s Expo West ‘Anti-Booth’
As the world becomes increasingly more health-conscious, certification standards like USDA Organic or Non-GMO are becoming a regular part of our vernacular.
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B-to-C EventsAuto Shows: Six Lessons on Design, Engagement, Technology and Storytelling
The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster. But along with […]
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B-to-B EventsAssociation of Equipment Manufacturers Constructs a Presence at its CONEXPO-CON/AGG Trade Show
For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show, CONEXPO-CON/AGG, the international trade show for the construction industries. The 75,000-square-foot Tech Experience, activated in Silver Lot 3 under the monorail at the Las Vegas Convention Center, March 7-11, was designed to shift the perception of CONEXPO-CON/AGG as an “equipment show” […]