B-to-C Events

B-to-C Events – Page 5 – Event Marketer

B-to-C Events

November 16, 2020

Study: What Gen Z Really Wants, and Why Marketers Should Care

Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a Frost &...

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November 9, 2020

Resy Engages Foodies with a 10-course Drive-thru Tasting Experience

One of the silver linings of COVID-19 is that brands have found fresh ways to deliver traditional experiences. The scenario rings true for hospitality technology platform Resy, which last month created a drive-through event for consumers in Los Angeles that replicated dining out at a restaurant—from the safety of attendees’ vehicles. From Oct. 15-16 at...

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November 2, 2020

How Visible Leveraged an Iconic Music Venue to Deliver an Interactive Concert Series

If you’re one of the countless people missing the concert scene, let Visible’s latest experiential campaign serve as a beacon of hope. In September, the wireless brand activated Red Rocks Unpaused, a three-night concert series delivered without a physical audience that was supported by digital fan experiences designed to replicate the energy of an in-person...

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November 2, 2020

Halloween Experiential: Nine Brands That Delivered Tricks and Treats

Let’s be honest: It’s been spooky season all year long. But as Halloween approached, and with trick-or-treating canceled in some areas, brands broke out their creepiest and kookiest experiential marketing campaigns to help consumers celebrate with COVID-friendly activations built for fun. Squashing beliefs that brand experiences would be canceled this year, the following nine companies...

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