B-to-C Events

B-to-C Events

September 19, 2018

35 Under 35 Bonus Content: More Q&A with Comedy Central’s Shawn Silverman

Shawn Silverman, svp-brand marketing for Comedy Central, is among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing. In this extended version of our chat with him for this special report, Silverman discusses the future of experiential marketing, ROI and what inspires him about...

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September 18, 2018

The Do’s and Don’ts of Using Augmented Reality in Events

As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share of hurdles, especially when it comes to implementing it at events. To...

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September 17, 2018

35 Under 35 Bonus Content: Extended Q&A with Marriott’s Diana Pavlov

Pavlov shares her thoughts on what’s working in today’s experiential marketing landscape—and what’s on its way out   Among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing, is Diana Pavlov, senior director-global entertainment marketing at Marriott International. In this extended version of our...

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September 13, 2018

Castello Cheeses Samples Regional Food Festivals with Beer, Burgers and Mongers

Wine and cheese pair well, of course, but Castello cheeses found a way to express the creative nature of its recipes by pairing its crafted cheeses with crafted beer in a sampling experience that invited consumers of food and jazz festivals this summer to “Hoptimize Their Love of Cheese.” The Castello Biergarten sampling activation, held...

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