B-to-C Events

B-to-C Events

October 10, 2022

Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event

Influencer partnerships are fundamental to Benefit Cosmetics’ marketing strategy, so when the brand transported a group of its “Benebabes” to Hawaii for an influencer event promoting the launch of its Box O’ Powder blushes, it left no stone unturned. Nearly 60 global influencers from 18 countries were treated to four days of excursions, luaus, pool...

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