B-to-C Events
Embracing Early Hours: How Jamba’s Sampling Activation Capitalized on the Rising Sun
Before juicing was, well, juicing, Jamba was there. Launched as a little juice shop 34 years ago in San Luis Obispo, CA, Jamba today boasts more than 700 locations across the U.S. and even other parts of the world. But following the QSR brand’s reboot four months ago with a new look and name (just...
Shopping Sprees and Private Jets: ABC Hypes ‘Doctor Odyssey’ with Luxury Upgrades
Everyone wants a taste of the good life, and to promote the debut of “Doctor Odyssey,” a series set aboard a luxury cruise ship, ABC delivered. Ahead of the show’s Sept. 26 debut, the brand launched a multifaceted campaign that plucked people out of their everyday lives and planted them directly into the series’ opulent...
The Brief: Fast Food Dupes and Train Takeovers
This week’s hot takes on hot topics in experiential marketing cover train takeovers, fast food dupes and “Crumbled” pop-ups.
Bugaboo Launches its New Stroller with a ‘Social-first’ Pop-up for Creators and Parents
For more than two years, Bugaboo has been developing a stroller that can grow alongside families. So when the “missing puzzle piece” in its product portfolio was finally ready for its grand debut, the brand hosted an outdoor “On the Grow” pop-up event at New York City’s High Line Hotel. There, media, influencers and consumers...