B-to-C Events

B-to-C Events

B-to-C Events

April 25, 2022

TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’

For five days this spring, New Yorkers walking through the heart of Hell’s Kitchen couldn’t escape one mysterious question: Who’s the rat? The provocative query and an accompanying QR code were embedded in experiential installations that blanketed 50th St. between 8th and 9th avenues March 29 through April 1. Those intrigued enough to scan one...

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April 25, 2022

Executive Q&A: Visible’s CMO on Creating a Singles Registry, Fostering Community and Going Digital

The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star of “Schitt’s Creek,” Daniel Levy,...

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April 18, 2022

Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW

Audible Inc. online audiobook and podcast service teased its newest Audible Originals Summer in Argyle murder comedy podcast series at SXSW with a three-course hot dog-themed dinner for fans hosted by the series’ co-creators and co-writers, Nate Odenkirk (of The New Yorker) and his father, comedy writer, producer, actor and director Bob Odenkirk. Inspired by the...

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April 18, 2022

Hendrick’s Multisensory Spa Activation Evokes the ‘Magic of the Sea’

From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products, the ocean is broadly linked to emotional and physical refreshment. So for the launch of Hendrick’s limited-edition Neptunia expression, which features coastal botanicals, the historically “peculiar” gin brand hosted an Undersea Imaginarium and Spa experience in New York City’s Tribeca...

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