B-to-C Events

B-to-C Events

May 15, 2019

Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year

How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry   Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are...

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May 13, 2019

Game On: Seven Insights on Formulating an Esports Marketing Strategy

Thinking about about planting a flag in the esports space? You’d be smart to. In just the last few months, non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while new games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built...

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May 10, 2019

Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes

Four ways brands are reimagining what it means to ‘go green’ We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in...

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May 8, 2019

Launch Events: Moxy Experiments with A.S.M.R. to Deliver a Sensory Playhouse

Just shy of five years old, Marriott International’s Moxy brand is still relatively new, but an April 9 launch event for its Chelsea property in the heart of New York City’s floral district proved the playful hotel chain has blossomed. With an “Avant-Garden” theme woven throughout, Moxy leveraged its grand opening to activate a one-night...

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May 3, 2019

Hot Dog! Four Ways Oscar Mayer Manages its Iconic Experiential Program

In the world of experiential, the Oscar Mayer Wienermobile is the OG. On the road since 1936, having undergone nearly a dozen upgrades over the years, it remains an iconic, versatile and viral marketing vehicle for the hot dog, bacon and deli-meats brand. Six Wienermobiles are on the road across the country at any given...

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