B-to-C Events
On a Dime: Brands Pivot with Creative Solutions to Industry Pain Points
Despite the many challenges event marketers have faced these last two quarters, there have been plenty of wins. From challenger brands leveraging their nimble nature to salvage tours to category giants turning to social media to scale their existing platforms, marketers have been able to keep the momentum going amid social distancing. We rounded up...
Honda’s ‘Virtual Adventures’ Could Inspire Your Hybrid Event Strategies
Event marketers are leaning on social media more and more as they navigate a new and, hopefully, temporary world of digital experiences. Honda’s summer campaign, Honda Virtual Adventures, is an example of a digital program that encourages interactivity and decision-making on the part of the user to give it dimension. The effort is supporting the...
How Mars is Leveraging Social Media to Keep Quarantined Consumers Engaged
From art challenges to science experiments, Mars’ candy brands have been busy bees on social media, engaging quarantined consumers with creative contests and at-home activities. Indeed, social media is rife with opportunities to engage an idle audience that has been starved for interaction. To find out what it takes to connect with consumers the right...
How Nine Brands Engaged Consumer Audiences During Social Distancing
When the pandemic shut events down, brands and properties scrambled to find creative ways to keep consumer audiences engaged without a live setting. And while there was a period of trial and error, most emerged with fresh tactics that fueled clever campaigns—all experienced from the safety of consumers’ homes. Among the early innovators was payment...