B-to-C Events
Amazon Prime Video Activates a ‘Museum of Modern’ Love Pop-up for its New Series
To drum up buzz for its upcoming anthology series “Modern Love,” premiering Oct. 18, Amazon Prime Video activated the “Museum of Modern Love” pop-up Oct. 10-13 for consumers in New York City. The activation, which the brand has dubbed “MoML,” a nod to the Big Apple’s Museum of Modern Art, is a museum-inspired showcase of...
Eight Tips for Esports Marketing First-Timers
The number of non-endemic brands partnering with esports teams, players, leagues, venues and events has skyrocketed. In fact, The Esports Observer counted 76 sponsorship deals from non-endemic brands made just in the first quarter of 2019, a 145-percent increase from the fourth quarter of 2018 and a 95-percent increase year-over-year. In light of these stats,...
How Storytelling Helped adidas Evolve its Event Sponsorship
When the Beyond the Streets graffiti exhibition launched in Los Angeles in 2018, signing on as lead sponsor was a no-brainer for adidas. The brand’s deep-seated roots in skateboarding and street culture was a perfect fit for the new platform. But like any event program, the kinks were still being ironed out the first time...
Strat Chats 2020: Featuring Oracle, Atlassian, Sprint and Ford
As event marketers look ahead to 2020, a roundtable discussion on building best-in-class event capabilities...