B-to-C Events

B-to-C Events

December 24, 2019

Stories of the Year, No. 9: Taco Bell Spices Up the Hospitality Space

If we may speak freely, Taco Bell is doing some cool shit. The brand has challenged perceptions of the fast-food space by becoming a relevant lifestyle brand. In recent years it has hosted a secret test kitchen event and a fashion show with Forever 21. This year the brand cooked up another reason to be...

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December 23, 2019

Pop TV’s ‘Schitt’s Creek’ Has its Moment in the Immersive Pop-up Space

Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight days in Los Angeles (Nov. 22-24) and in New York City (Dec. 13-14), the fictional town where an unlucky, formerly wealthy family sets up shop came to life for the series’ biggest fans. Joining the ranks of pop-culture mega-properties building...

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December 23, 2019

How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans

What’s more rabid than a pop culture superfan? A gaggle of pop culture superfans gathering to celebrate their favorite TV shows alongside the celebrities that star in them. Enter: the inaugural BravoCon, held Nov. 15-17 at three venues across New York City. The convention served as Bravo’s first event dedicated to engaging the passionate fan...

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December 16, 2019

Holiday Roundup: How 16 Brands are Spreading Cheer Through Experiential

Ahhhh… the holidays. A time for family gatherings, bright lights, decadent treats—and figuring out what the hell you’re going to buy for everyone on your shopping list. Fortunately, many brands leverage this time of year to deliver shoppable pop-up stores and other festive experiences that give consumers a reason to brave the frosty December temps....

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