B-to-C Events
How T-Mobile and Pandora Boosted Social Sharing at an Off-Site Coachella Event
The T-Mobile Indio Invasion, Powered by Pandora marked its fifth installment this year, once again setting up shop at the sprawling Cree Estate in Cathedral City, CA, during weekend one of Coachella. Grammy-nominated electric-funk duo Chromeo provided the entertainment as influencers, media, Pandora listeners identified as Chromeo fans, and friends of the brands lounged by...
Nielsen’s Esports Global Managing Director Dishes on Data, Diversity and Events
Non-endemic brands have been challenged with carving out space for themselves within esports, but based on fresh data from Nielsen, many are finding their way. Nielsen just-released its “Esports Playbook for Brands,” a guide for brands exploring sponsorship or advertising relationships with key stakeholders in the esports ecosystem, which reports a 13 percent year-over-year increase...
EMS 2019: What You Missed on Day Three
You know how we do at the Experiential Marketing Summit—work hard, play hard—right to the finish. Day three of the event kicked off with another 5K run across Vegas and a Women in Events Boot Camp class bright and early at 6:30 a.m. Breakfast kicked off at 8, fueling up attendees just before the opening...
EMS 2019: What You Missed on Day Two
Attendees of the Experiential Marketing Summit are a hearty bunch, so it’s no surprise that Tuesday night’s Ex Awards Gala celebrations didn’t stop conferencegoers from waking up bright eyed and bushy tailed for day two of the show. At 6:30 a.m., a 5K networking run across Vegas’ best run routes, and the first-ever Women in...