B-to-C Events

B-to-C Events

May 16, 2022

Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour

Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus. Yep, a bright-red, Pizza Hut Struggle Bus embarked on a road trip beginning with an April 2-3 debut at the NCAA...

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April 28, 2022

Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The lively affair, presented by Freeman, took place the evening of April 27 at the Experiential Marketing Summit in Las...

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April 28, 2022

Winners Unveiled: The 2022 Ex Awards

The editors of Event Marketer announce the winners of the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year…

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