B-to-C Events

B-to-C Events

November 16, 2018

F&B Talent, Installations: Inside the Four Seasons’ Influencer Event Series

The Four Seasons with its sumptuous spaces and services may seem out of reach for some consumers. But to share its experience and talented chefs and mixologists with a broader range of consumers, Four Seasons created Four Seasons Pop Down, a series of installations in high-traffic areas of major cities, designed to inject a Four...

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November 15, 2018

Live From EventTech 2018: What You Missed on Day Three

After 48 hours in Vegas, it’s not easy to get up and at ’em for another full day of learning, networking and demos, but EventTech attendees are a hearty breed and took on the final day of the conference with gusto. At 6:30, a second wake-up 5K gave attendees a chance to connect while they...

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