B-to-C Events

B-to-C Events

August 24, 2020

The 2020 It List: Recognizing the Top 100 Event Agencies

Our Annual Showcase of the Industry’s Best Partners Leave it to a pandemic to give the unicorn qualities so many experiential marketing partners possess some extra sparkle. The kinds of skills that enable an agency to pivot a client’s mega-conference to virtual in a matter of weeks. Assist a city on the construction of a...

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August 24, 2020

Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together

Among brands to take advantage of the drive-in phenomenon that’s keeping hope afloat for many event marketers this summer is Nissan, which recently signed on as a sponsor of CHI-Together, a socially distanced experience platform at Soldier Field parking lot in Chicago that since July 8 has hosted movies, pre-show live performances and other activities...

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August 24, 2020

How Chicago’s CHI-Together is Putting a Fresh Spin on Socially Safe Events

Located in a parking lot at Soldier Field, CHI-Together bills itself as the largest ongoing socially safe event in the Midwest. But it’s not just the entertainment that’s putting this platform on the map. It’s the touchpoint-rich programming that is helping forge a new path for sponsorship engagement in the COVID era. Since its launch...

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August 17, 2020

How Jägermeister Supported Artists, and Protesters, with a Virtual Gallery

When South Bronx, NY-based art gallery and creative agency Compound attached a “temporarily closed” sign to its door in March as a result of the pandemic, it got the wheels spinning for founder Set Free Richardson. What would it take to keep the organization afloat amid the new normal? The solution was to deliver art...

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