B-to-C Events

B-to-C Events

December 19, 2022

How Visit Savannah Broke a Single-day Foot Traffic Record in New York City

Savannah, Georgia—known for its lush greenery, historic architecture, ghost tours and coastal cuisine—came to life in New York City’s Gansevoort Plaza on Nov. 12 through a pop-up experience that gave consumers a taste of Southern charm with scenic displays, F&B samples, music and interactions with locals. The “Surprisingly Savannah” pop-up enticed passersby with signage that...

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December 19, 2022

Season’s Greetings: Inside Six Experiential Holiday Campaigns

It’s that time of year. You’ve likely checked your gift list twice, have had your Spotify Wrapped on repeat and are longingly eyeing the PTO countdown on your desk. But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. From curated pop-ups to...

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December 19, 2022

Clearing the Air: Expert Insights on the SEC Climate Rule and Attendees’ Evolving Perceptions

Sustainable event strategist Marley Finnegan sheds light on emissions and the SEC’s proposed climate risk disclosure rule Momentum around sustainability continues to build, as consumers, particularly millennials and Gen Z, are paying close attention to values-based brand actions now more than ever. While organizations are taking environmental considerations to heart in their decisions, missions and...

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