B-to-C Events

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May 4, 2023

The Best of SXSW and What’s Next in Experiential

Offering insight into the current state of the entertainment, music and tech industries, SXSW 2023 took over Austin, TX, in March, with brands activating a variety of experiences, ranging from immersive art installations to larger-than-life photo ops to DIY crafting sessions. In this episode of Event Peeps, we look back on this annual 10-day event...

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April 24, 2023

How Five Brands Used Experiential Lounges to Engage SXSW 2023 Attendees

SXSW attendees expect to walk thousands of steps a day in Austin (our daily record was 14,000, or about seven miles), making exhaustion a key pain point for brands to alleviate. This year, we aimed to weed out spaces that were glorified charging stations in favor of those that delivered a clear message and layers...

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