B-to-C Events

July 2, 2024

Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge

You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service. And all along the way,...

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