B-to-C Events

B-to-C Events

August 22, 2022

How FX’s ‘Living Garden’ Surprised and Delighted Fans at Comic-Con

FX Networks’ “Fearless” mantra served as a call to action at San Diego Comic-Con this year, where the brand invited brave souls to explore a 100,000-square-foot walkable labyrinth filled with twists, turns and terrors. Located across from the Hilton San Diego Bayfront, the immersive footprint wove some of FX’s most popular series together into a...

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August 1, 2022

How Maui Moisture Pampered Houseless Consumers with a Mobile Salon Experience

Many of us take access to hot showers and nourishing meals for granted, but for the countless houseless residents of L.A.’s Skid Row neighborhood, securing those essentials is a daily struggle. So vegan haircare brand Maui Moisture stepped up to pamper members of the community with a mobile salon experience on May 21 during Mental...

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August 1, 2022

Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series

Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a...

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