B-to-C Events

B-to-C Events – Page 4 – Event Marketer

B-to-C Events

February 24, 2021

OMEN by HP Livestreams a Video ‘Game Show’ to Casual and Competitive Gamers

Courting competitive gamers had been its specialty for years. But with an eye on additional accessible markets, OMEN by HP in 2019 decided to expand its marketing focus to include casual gamers, too. The experiential strategy includes integrating aspects of mainstream culture, including fashion and art, into livestreams that highlight passion points for this audience...

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February 24, 2021

Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash

At the start in 2021, shampoo brand OGX introduced three new haircare collections for women seeking salon-style treatments at home. To launch the product in a COVID-safe environment, the brand turned to a drive-thru, specifically a drive-thru car wash, an experiential format that is gaining traction for its contactless nature and existing architecture. For its...

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February 24, 2021

Photo Tour: Inside OGX’s Love-Themed Drive-Thru Car Wash

What do Angelenos love more than just about anything? Their cars. And in these times of social distancing, cars have become even more important to consumers seeking to safely venture from their homes. So, when it came time for shampoo brand OGX to promote three new haircare products to Los Angeles residents ahead of Valentine’s...

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