B-to-C Events

B-to-C Events

August 31, 2020

Five Insights on Producing Outdoor Experiences Amid COVID-19

Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. But securing an outdoor venue isn’t always as cut and dry as reserving an indoor one....

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August 31, 2020

How Dave’s Killer Bread Engaged its ‘BreadHeads’ with Burger Kits

Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands in the wake of canceled event programs, especially for CPG brands that rely on mass sampling to launch product and build loyalty. When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked...

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August 24, 2020

The 2020 It List: Recognizing the Top 100 Event Agencies

Our Annual Showcase of the Industry’s Best Partners Leave it to a pandemic to give the unicorn qualities so many experiential marketing partners possess some extra sparkle. The kinds of skills that enable an agency to pivot a client’s mega-conference to virtual in a matter of weeks. Assist a city on the construction of a...

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August 24, 2020

Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together

Among brands to take advantage of the drive-in phenomenon that’s keeping hope afloat for many event marketers this summer is Nissan, which recently signed on as a sponsor of CHI-Together, a socially distanced experience platform at Soldier Field parking lot in Chicago that since July 8 has hosted movies, pre-show live performances and other activities...

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