B-to-C Events

February 13, 2023

How Allstate is Leveraging its CFP Partnerships to Own the College Football Scene

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate. So it’s no wonder that between...

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February 6, 2023

Crisp Air and Crispy Chicken: KFC Crafts the First-ever Winterized Basketball Court

Embracing cold weather is a way of life for Canadians. So with a 360-degree “KFC Buckets Are Life” campaign to hype, and the knowledge that basketball is Canada’s fastest-growing sport, KFC spotted an opportunity. Enter: the KFCourt, the first-ever winterized basketball court, where shooting buckets and eating buckets of chicken align under one “roof”—Toronto’s Gardiner...

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February 6, 2023

Five Steal-worthy Ideas for Cold Weather Outdoor Activations

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. Here we offer five tips for making the most of cold weather outdoor activations. Go Under the Dome Dome structures are not only eye-catching from a...

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January 31, 2023

Best sites for gaming

Mostbet is a bookmaker with an audience of more than 1 million users, and every day new customers register on the portal of the office. The platform offers a large selection of sports events for betting, pleases users with high odds and generous bonuses. MOSTBET SITE FOR NEW PLAYERS The official website of Mostbet is a spacious...

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