B-to-C Events

B-to-C Events

B-to-C Events

July 12, 2021

Five Ways to Land the Event Marketing Jobs of the Future

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by region, and even venue. To be blunt:...

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July 5, 2021

How Chaco is Activating its Postponed Mobile Tour With COVID-era Tweaks

What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. A year later, the brand is on the road activating its original tour concept across the U.S., delivering the kind of comeback story...

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June 28, 2021

EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing

Concerts have begun to pick back up again, to the delight of live music fans and community-starved consumers everywhere. But even while the pandemic was in full swing, all-digital phone service Visible continued to connect with consumers despite the limitations posed by virtual platforms. Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused,...

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