B-to-C Events

B-to-C Events

November 14, 2022

Event Peeps Podcast: Passion Projects—I Built a Nonprofit

In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Our guest Talib Abdullahi, national events coordinator at Tito’s Handmade Vodka, launched a nonprofit in 2020 following the murder of George Floyd to keep up the momentum of the movement and the fight for...

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November 9, 2022

Tips for Creating Events with Short Turnaround

Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fosteringcreativity-and productivity-when event plans are moving targets. What they discovered is that, despite the challenges of the past two and a half years, there are some upsides to...

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November 7, 2022

1.3 Billion Impressions: How BravoCon Returned with a Bang

There’s nothing Bravo fans love more than lapping up the tea spilled by their favorite network stars. So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. Indeed, this year’s iteration of BravoCon was transformed from a 10,000-person festival when the event launched in 2019 into...

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November 7, 2022

Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique

The horror genre is typically depicted as gory and gruesome, but to tease the 11th installment of “American Horror Story,” FX built a pop-up that toed the line between horror and art. The network’s AHS:NYC Shop served as a horror “boutique” designed to help the brand cut through the clutter during a time of year...

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