B-to-C Events

Foodies turn to social media to discover new recipes and see what their favorite content creators are cooking up. Instacart joined the conversation with its social-forward “Cart Classics” campaign, kicking it off with an intimate dinner experience for creators and VIP guests on Aug. 6 at Chain House in L.A. The brand partnered with Taiwanese […]

Bumble announced that its signature rule is going away on Aug. 11. Since its founding in 2014, women have made the first move by starting the conversation with a match, but now, anyone in a match can send the first message. Bumble’s shift is a response to changing dating habits, particularly among Gen Zers, who […]

This week’s hot takes on hot topics in experiential marketing cover billboard houses, wrench-themed pubs and pop-up diaper rescues.

The bravest brands know how to cross boundaries in the most epic of ways, and this year, they’re reaching for the altar. From limited-time wedding chapels to brand ambassadors and mascots serving as officiants, adventurous and social-first couples are letting brands play a part in their “forever” story. Talk about high stakes and cakes. ESPN […]

More than 45 partner brands showed up at Lollapalooza with experiential destinations (and weather escapes) to surprise and delight nearly 400,000 music fans. We highlight 10 sponsor activations that rocked the festival experience.