B-to-C Events

B-to-C Events

December 6, 2018

adidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon

Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully long lines and frustrating purchase procedures. Until, that is, adidas Originals changed the game at this year’s ComplexCon, held Nov. 3-4 in Long Beach, CA. Armed with an augmented reality shopping experience featuring an autonomous checkout process, the brand aimed...

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November 30, 2018

Canon’s ‘Portals’ Pop-up Teaches Consumers How to Snap Better Social Media Pics

In this day and age, anyone with a smartphone is deemed a photographer, but to illustrate the creative opportunities its cameras offer, Canon is delivering a hands-on photography experience to help consumers take their shooting skills to the next level. The pop-up, dubbed Canon Portals, takes attendees through six vignettes, or “portals,” designed to educate...

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November 28, 2018

Lines of Engagement: How to Lessen the Pain of Attendee Wait Times

How to make the most of attendee downtime by engaging a captive audience No one enjoys waiting in line, whether they’re at the grocery store, the bank or the post office. But when it comes to events, time spent waiting in line anticipating the experience to come can be especially grueling—not to mention the boredom...

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