B-to-C Events

B-to-C Events

February 5, 2019

Applegate Touts its Whole30-Compliant Products at the Pop-up Clean Slate Café

Dieting is never easy, but the Whole30 program, which eliminates the intake of sugar, alcohol, grains, legumes, soy and dairy, can be particularly painful for consumers due to a lack of readily available Whole30-compliant products. But with more consumers jumping on the bandwagon every day, Applegate is working to change all that by offering an...

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February 5, 2019

Famous Rao’s Restaurant Pops Up with Wheels Up for Super Bowl Dinner Events

The original Rao’s on 114th St. in East Harlem, New York City, the legendary and exclusive eatery established in 1896, was recreated in Chamblee, GA, for Super Bowl LIII in a hospitality program with Wheels Up, a private aviation company. VIPs, special guests and talent were invited for pop-up dinners by Rao’s executive chef Dino...

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February 4, 2019

How Top Brands are Engaging Fútbol-Loving Consumers

Soccer aficionados are some of the most passionate and dedicated fans on the globe. So naturally, when the 2018 FIFA World Cup kicked off in Russia this past summer, scores of brands capitalized on the super fandom ignited by this significant cultural moment, from Visa’s Everywhere Lounge hospitality program to Hyundai’s team slogan competition to...

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January 31, 2019

How Brands Responded to the Government Shutdown

Unless you’ve been hiding under a rock, you know that hundreds of thousands of federal workers went unpaid during the recent government shutdown—the longest in U.S. history, lasting from Dec. 22, 2018 to Jan. 25, 2019. It dealt a blow to the economy, and affected some of our national parks, but just like many other contentious scenarios...

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