B-to-C Events
Team Liquid and Alienware Celebrate Partnership Renewal With Pair of Virtual Events
Professional esports organization Team Liquid and Alienware, the gaming hardware subsidiary of Dell, renewed their partnership last month, marking nearly a decade of working together to support the gaming community with technology, training facilities across the globe and fan engagements. To celebrate the continued partnership and introduce Team Liquid’s new virtual fan platform, Liquid+, the...
Super Bowl: Frank’s RedHot Challenges Fans to Tweet for ‘The Big Pour’
Like chocolate is to Valentine’s Day, hot sauce is to the Super Bowl. For Frank’s RedHot, it’s one of the most important weeks of the year to rise above the feeding frenzy and drive consumption of its game-day ingredient. Ahead of the championship game on Feb. 7, the brand launched an interactive social media challenge,...
Frank’s RedHot Offers Tips for Heating Up Your Social Media Engagement
Social media has evolved from an amplifier to a digital event platform for many experiential brands amid COVID-19, an opportunity to reach audiences and push messaging out in creative ways. Digital engagement is a key component of Frank’s RedHot’s overall marketing strategy designed to capitalize on relevant cultural moments throughout the year—like the Super Bowl....
Peacock Pops Up an 18-Foot SnowSchrute to Highlight New Home of ‘The Office’
To drum up buzz for Peacock’s recent acquisition of the popular comedy series “The Office,” the streaming platform installed an 18-foot snowman modeled after the character of Dwight Schrute in New York City’s Meatpacking District from Jan. 16-18. Comprised of 150 pounds of fake snow and weighing six tons, “SnowSchrute” was easily spotted by passersby,...