B-to-C Events

B-to-C Events – Page 2 – Event Marketer

B-to-C Events

April 27, 2021

How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste

There’s a hidden skeleton in your closet: that pile of unwanted clothing. The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. Launched on April 25 in Los Angeles, and...

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April 26, 2021

Three Experts Weigh in on Designing Events for Social Distancing

Five insights on COVID-proofing your indoor events Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. A heavy dose of creativity is required to deliver stylish spaces that also keep attendees safe, particularly while adhering to ever-changing health guidelines....

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April 21, 2021

At The Resy Drive-Thru Miami, Foodies Experience the Perks of Being an Amex Cardmember

Building on the success of its 10-course drive-thru dining activation in Los Angeles, hospitality technology platform Resy, in partnership with American Express Gold Card, recently debuted the second iteration of the culinary program in Miami—this time with an eye toward highlighting the value the Gold Card provides to avid foodies. Focusing less on the novelty...

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