B-to-C Events

The 20th anniversary of New York Comic Con embodied everything the convention is renowned for, from the marketplace to the masquerade. In our jaunt through the Javits Center, we spotted trends in collectibles and content, and exhibit tactics worth stealing. Read our recap of the best on- and off-site experiential moments.

Pepperoni pizza drizzled with hot honey? Kraft Cheesy Ramen? These and other trending flavors, along with tech and services, captivated attendees at the National Association of Convenience stores (NACS), which returned to the Las Vegas Convention Center Oct. 6-9, bringing together over 1,100 exhibitors and over 24,000 convenience and fuel retailing professionals. Here’s how brands […]

This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.

The first-ever L.A. edition of ComplexCon helped ring in the fan con’s 10-year anniversary in one of the streetwear capitals of the world. And for two days, consumers, pop-culture icons and 300-plus brands celebrated the milestone in style.

In July, California enacted bills that eliminated access to full spectrum hemp products, so Charlotte’s Web jumped into action to get its consumers the non-intoxicating therapeutic hemp products they’ve come to rely on. “We thought to ourselves, ‘Well, if we can’t sell it online or in retail, we’ll sell it across the border,’” says Mindy […]