B-to-C Events

B-to-C Events

December 2, 2019

Seven Vending Machine Experiences That Dispensed Brand Engagement

Vending machines are nothing new in the experiential world, but the interactive devices have been resurfacing in a variety of activations, giving brands a chance to elevate their swag drops, offer personalized experiences and educate consumers. Many are still used as a form of social currency, offering merchandise in exchange for social media posts, while...

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November 25, 2019

Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers

A new kind of metric worth adding to your measurement toolkit Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by Harvard Business School professor Thales Teixeira wants marketers to focus on a different metric: quality of attention. Teixeira, who studies the “economics of attention,”...

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November 25, 2019

Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers

How marketers can crack the code on California’s version of GDPR On the heels of the European Union’s General Data Protection Regulation (GDPR), which took effect in 2018, marketers are now tasked with adhering to U.S. privacy regulations under the California Consumer Privacy Act (CCPA). Beginning Jan. 1, 2020, the groundbreaking legislation will secure new...

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November 25, 2019

EM Executive Chat: Six Questions with Visible’s CMO

If you haven’t heard of Visible, the all-digital, low-cost wireless service that utilizes Verizon’s network, it’s likely only a matter of time before you get acquainted. The (newish) brand has been making the experiential rounds throughout 2019, offering pop-ups in New York and Austin, community engagement experiences in its hometown of Denver and fireside chats...

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November 25, 2019

Sponsorships Checklist: Four Tips for Brands on Activating for an Active Crowd

A behind-the-scenes look at the evolution of Tough Mudder’s sponsorship program Nearly 10 years ago, Tough Mudder launched by word of mouth on Facebook, drawing several thousand participants in its first year. Now a platform with five different styles, and over 130 events per year in North America, Tough Mudder cleanly staked its claim early...

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