Archive
Performance
Explore The Experience Performance Hub
The Experience Performance Hub brings together practical insights, frameworks, and real-world examples to help enterprise teams design, deliver, and scale high-impact experiences. From building audience connection and creative strategy to operational execution and content reuse, these resources are designed to turn events into measurable business outcomes.-
PerformanceFive Conversations That Will Elevate Your Measurement Practice
Tune in and level up the way you track and measure your events Event Marketer is all about championing event marketers. And that means championing how event marketers measure their events. Because if you want serious budgets and a serious seat at the table—you have to show your events make a serious impact on […]
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PerformanceBuilding a Better Measurement Practice: The ROI-driven RFP
A new monthly series designed to help your event organization measure smarter It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests for proposals that set the stage for what the event’s about and what it hopes to achieve. But ask any seasoned event marketer and they will […]
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PerformanceGuest Column: Four Tips to Get the Right Event Data from Your Suppliers
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...