B-to-B Events

B-to-B Events

July 27, 2020

Q&A: Cisco on ‘Starting from Scratch’ in Virtual Event Planning

When Cisco pivoted its mega-conference, Cisco Live, to virtual in June, the approach behind each stage of the event planning process had to divert from what would have been done in person. As Kathy Doyle, director-global Cisco Live conferences, put it, “We didn’t just shift it and lift it into digital. We had to start...

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July 20, 2020

Here’s How Cisco Produced a Trending Virtual Event for its Mega-Conference

Cisco Live is typically a mammoth affair that attracts tens of thousands of attendees who consume 1,000 sessions over a five-day period. In the COVID-19 era, however, the conference had to be completely revamped to accommodate the new normal. In just 10 weeks’ time, Cisco developed a two-day virtual event program that was designed to...

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July 20, 2020

Five Insights on Activating at an Industry Show Amid the Pandemic

Among events to take place in reopened states in Q2 was the 16th annual Oklahoma City Farm Show, June 18-20. Rescheduled from April, the indoor-outdoor show with its 150,000 square feet of agricultural and ranching exhibits allows attendees to get up close and personal with the latest machinery, equipment, technology and services. Among exhibiting brands...

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July 13, 2020

Leading Event Marketers Predict How the Industry—and Event Formats—Will Evolve

If there is anyone equipped to reimagine how people will gather in the wake of a pandemic, it’s an event marketer. Across the industry, the wheels are already turning. The return of conferences and experiential activations, in whatever form they take, will require new strategies, evolved KPIs, precision operations and logistics, and fierce collaboration with...

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July 6, 2020

Four Issues to Consider When Negotiating Event Contracts Amid COVID-19

As part of the unraveling of event programming this year, and beyond, marketers have had to dig into their contracts to determine what they’re on the hook for, what they’re not, and how to move forward. And when events do ramp back up the legal landscape will be a trickier one to navigate. We tapped...

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