B-to-B Events

B-to-B Events

B-to-B Events

February 17, 2022

As Major Festivals Drop Pandemic Protocols, the Event Industry Faces New Opportunity

Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination and testing requirements for 2022. The change comes after both events were completely cancelled for the past two years due to the pandemic, and as state and local governments across the country consider rolling back pandemic-era mandates like masking. Stagecoach...

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February 7, 2022

Five Ways Sleep Number Crushes Booth Engagement at CES

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Such is the case for Sleep Number, an exhibitor at CES for the last eight years. The brand’s presence at the tentpole event has evolved from a tiny footprint located...

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January 24, 2022

Virtual Event Roundup: 12 Programs That Conquered Zoom Fatigue

As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the...

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