B-to-B Events
Confection Convention: Sweets & Snacks Expo Returns as First Post-Pandemic Food Show
The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. For the first time in the show’s history of more than two decades, it...
Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events
In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. As we spoke to the nine marketers honored in this, our sixth annual B-to-B Dream Team feature, it became apparent that amid the quick decision-making and hyper flexibility required during a historic period for the industry, top...
Eight Cause Marketing Activations That Reflect Consumers’ Shifting Priorities
Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own. The most successful brands have walked the walk by supporting causes not with their words, or even donations, but with action....
End Game: How Event Marketers are Keeping Attendees from Leaving Early
Breaking down the psychology of event engagement Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Nobody wants to be in a...