B-to-B Events
Cannes Lions 2023: Eight Creative Experiential Tactics We Loved
Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70th annual Cannes Lions International Festival of Creativity. And amid the formal sessions, awards programming and opulent yacht parties, sponsors stole a slice of the spotlight with enticing brand environments...
Five Reasons Why Figma’s Config User Conference Has Grown 750% in Five Years
Community building is more important than ever for annual events to thrive today, and web-based design platform Figma has found success in not only supporting the community but letting the community take the reins of its five-year-old user conference, Config. And it’s paying off. The community of users (product designers, builders and marketers) helps populate...
Monthly Pulse Survey Results: The State of Outdoor Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in June focused on the state of outdoor events this summer.
New-era Networking: Tips for Making the Most of In-person and Online Connections
Live experiences may be back, but when it comes to the social and interpersonal aspects of the job, many industry professionals find themselves in a state of transition.