B-to-B Events

B-to-B Events

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August 11, 2022

Event Peeps: Mid-year Event Marketing Industry Pulse Check

In our inaugural episode of Event Marketer’s all-new podcast, Event Peeps, we sit down with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group, to discuss how the industry is doing in a mid-year update on the back-to-live. In her role, Erin infuses innovation, creativity and technology into a wide...

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August 5, 2022

Betting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes

Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives...

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August 1, 2022

Inside Reddit’s Explorer-themed Cannes Lions Activation

True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative. The overarching takeaway, according to Will Cady, global director at Reddit’s in-house creative house, Karma Lab, who led press on a spirited tour of...

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July 18, 2022

Full Coverage of the 2022 Ex Awards: 90 Campaigns to Inspire Your H2 Strategies

The year’s best experiential marketing campaigns The Ex Awards turned 20 this year, but it wasn’t the milestone that made the program shine a little brighter in 2022—it was the slate of thoughtful campaigns reflecting an industry that has adapted, experimented, reorganized, streamlined and hustled its way onto the other side of this pandemic with...

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