B-to-B Events
Event Peeps: Mid-year Event Marketing Industry Pulse Check
In our inaugural episode of Event Marketer’s all-new podcast, Event Peeps, we sit down with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group, to discuss how the industry is doing in a mid-year update on the back-to-live. In her role, Erin infuses innovation, creativity and technology into a wide...
Amex Adds ‘Swagger’ to its Small Business Conference with Curated Lifestyle Touchpoints
When American Express launched its free Business Class Live conference a decade ago, the goal was to help small companies do more business by democratizing business education. Flash forward to 2022 and that original objective remains steadfast, but the event strategy has evolved with the times. For the 10th installment on July 20 at the...
Betting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes
Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives...
Inside Reddit’s Explorer-themed Cannes Lions Activation
True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative. The overarching takeaway, according to Will Cady, global director at Reddit’s in-house creative house, Karma Lab, who led press on a spirited tour of...