B-to-B Events
How Major Fall Conferences are Betting on the Return of In-person Attendance
This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. Others—like Salesforce—see it as an opportunity to reset and come back...
Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead
Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. “Storytelling has always been a main component of any great...
Research: 15 Data Points on the State of Experiential and Where It’s Headed
If the data has anything to say about it, experiential marketing is back on track in a big way.
Five Ways to Land the Event Marketing Jobs of the Future
Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by region, and even venue. To be blunt:...