B-to-B Events

B-to-B Events

B-to-B Events

April 26, 2021

Three Experts Weigh in on Designing Events for Social Distancing

Five insights on COVID-proofing your indoor events Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. A heavy dose of creativity is required to deliver stylish spaces that also keep attendees safe, particularly while adhering to ever-changing health guidelines....

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April 19, 2021

Inside Facebook’s Accessible and Purposefully Thematic Internal Virtual Event

Among the next big challenges for event marketers is fighting the urge to lean on retrospective pandemic content and messaging and to instead embrace fresh marketing themes and branding. For Facebook’s annual internal event, the GMS Summit, this year themed “Reconnect,” the goal was to inspire audiences with a higher energy, festival-like virtual platform that...

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April 8, 2021

Experiential in Color: The Event Industry’s Next Generation of Diverse Leaders

Visibility can play a critical role in elevating careers. In recognizing the unique challenges facing people of color in this industry and beyond, we developed Experiential in Color, a program designed to share the perspectives of diverse, brand-side rising stars. The goal is to help generate a stronger pipeline for event marketing roles for people...

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April 7, 2021

Mobile Programs Gain Traction Among Brands Stalled by Trade Show Postponements

Four Lessons Learned from Stratasys’ Mobile Showroom Experience Brands reliant on industry shows this year have faced a number of challenges in the wake of postponements or pivots to virtual. Among them, 3D printing technology company Stratasys, which hit the road in November to meet customers at their doorsteps in a showroom experience aimed at...

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