B-to-B Events
Five Ways to Elevate Events With Augmented Reality
Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.
Venue Inspiration: Inside Five Unique Activation Settings
Many of the industry’s events take place within a handful of venue settings—places like convention centers, sports arenas and pop-up stores.
From Easter Eggs to Artist Impersonations, How Alteryx Shook up its User Conference
For its annual Inspire conference, held this year June 4-7 in Anaheim, CA, data science and analytics technology company Alteryx set out to produce an unconventional convention that boosted brand awareness while pushing the envelope on what a “typical” user conference entails. And from Easter eggs to live music to chief customer officer Libby Duane...
SAP Rolls Out a New Narrative at SAPPHIRE NOW with Story-driven Immersion Zones
For a brand with an expanding portfolio of business solutions that benefit many different industries, SAP at its annual SAPPHIRE NOW show, held in conjunction with the ASUG Annual Conference, June 5-7, needed a conduit in which to immerse the more than 21,000 attendees from 102 countries in the end results of its offerings. And...