B-to-B Events

August 18, 2023

Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing

From stealth wealth to quiet luxury, understated branding has gained attention this year thanks to characters in series like HBO’s “Succession” and the televised court room drama style of actress and wellness mogul Gwyneth Paltrow. While publications like Vogue have declared quiet luxury a trend of the year, others argue it’s a lifestyle shift that’s...

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July 31, 2023

Green Lights: How Venues are Adopting Zero-waste Solutions and Reducing Emissions

Your monthly event sustainability update In our April Industry Pulse Survey, 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations. As interest in producing sustainable events continues to grow, we’ve...

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