B-to-B Events

B-to-B Events

August 24, 2020

The 2020 It List: Recognizing the Top 100 Event Agencies

Our Annual Showcase of the Industry’s Best Partners Leave it to a pandemic to give the unicorn qualities so many experiential marketing partners possess some extra sparkle. The kinds of skills that enable an agency to pivot a client’s mega-conference to virtual in a matter of weeks. Assist a city on the construction of a...

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August 3, 2020

Inside Atlassian’s Touchpoint-rich 2020 Remote Summit

Roughly a month before the 2020 Atlassian Summit, organizers made the difficult choice to shut the in-person conference down. Shortly afterward, the brand decided to transition the event to digital, adjusting its goals along the way to cater to the current climate. The move was announced on March 4, and from April 1-2 (the event’s...

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July 28, 2020

Shock Waves: CES Retracts Plans for a Physical Show in January

After confirming plans for an in-person show in June, the Consumer Technology Association (CTA) on July 28 announced that CES will take an all-digital format in January. The news comes as a shocking blow to the industry, much of which had viewed the announcement of a physical event as a sign of the industry’s comeback....

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July 27, 2020

On a Dime: Brands Pivot with Creative Solutions to Industry Pain Points

Despite the many challenges event marketers have faced these last two quarters, there have been plenty of wins. From challenger brands leveraging their nimble nature to salvage tours to category giants turning to social media to scale their existing platforms, marketers have been able to keep the momentum going amid social distancing. We rounded up...

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