B-to-B Events

B-to-B Events

March 9, 2020

Canceling Your Event? Four Insights on Pivoting to Digital

As brands scramble to reimagine their events in the wake of cancellations resulting from the coronavirus (Covid-19) outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the...

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March 3, 2020

Latest News: How the COVID-19 Pandemic is Impacting Events

Here we bring you the latest updates on how the global event community is responding to the rapidly evolving coronavirus (COVID-19) pandemic RESOURCES: Six Strategies for Transforming Live Event Campaigns into Digital Experiences Social Distancing: 10 Ideas for Engaging Consumer Audiences Canceling Your Event? Four Insights on Pivoting to Digital Six Health Safety Tips for...

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March 2, 2020

Game On: Seven Insights on Formulating an Esports Marketing Strategy

Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built and prize pools are reaching the...

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