B-to-B Events

B-to-B Events

November 21, 2018

Highlights and Insights From our Inaugural Conference for Esports Marketers

Esports is on pace to outpace the NFL, according to a 2018 study by PricewaterhouseCoopers. Goldman Sachs predicts it will at least reach a comparable size to the NFL by 2022. But despite its growing scope, popularity and its legions of passionate fans, for many brands, esports is still a mystery. This October, Event Marketer...

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November 20, 2018

GitHub Universe Courts Developers with GloFish, Play Rooms and Mona the Octocat

At this year’s GitHub Universe, an annual technology event for developers who build software on GitHub’s platform, the goal was to create an experience as innovative, creative and inclusive as possible to reflect the brand’s values. To achieve that, GitHub chose a non-traditional venue, leveraged a customized sponsorship program to enhance attendee engagement and fostered...

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November 16, 2018

F&B Talent, Installations: Inside the Four Seasons’ Influencer Event Series

The Four Seasons with its sumptuous spaces and services may seem out of reach for some consumers. But to share its experience and talented chefs and mixologists with a broader range of consumers, Four Seasons created Four Seasons Pop Down, a series of installations in high-traffic areas of major cities, designed to inject a Four...

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November 15, 2018

Live From EventTech 2018: What You Missed on Day Three

After 48 hours in Vegas, it’s not easy to get up and at ’em for another full day of learning, networking and demos, but EventTech attendees are a hearty breed and took on the final day of the conference with gusto. At 6:30, a second wake-up 5K gave attendees a chance to connect while they...

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November 14, 2018

Winners Announced: The 2018 Experience Design & Technology Awards

The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Congratulations to all...

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