B-to-B Events

September 11, 2023

Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance

Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Premium freeze-dried raw dog food brand...

read more

September 5, 2023

Monthly Pulse Survey Results: Event Measurement

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to gather intel on how event measurement tools and strategies are being employed. Most of respondents reported that they’re benchmarking against year-over-year data (80%), followed by historical data (67%), while lead generation and attendee satisfaction serve as top measurement tactics. (Look...

read more

Event Peeps_Podcast_Slider Image
August 21, 2023

Podcast: Launch Stories—Creating an Event for an Industry

Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. But, with the right timing and the right strategy, the result of an event like this is a healthier, better connected, and legitimized community that can only boost business for all, as well as...

read more

August 18, 2023

Employee Engagement: Six Tips for Building Experiences That Deliver Emotional ROI

Industries across the board are grappling with rising overheads and shrinking budgets, but there’s one area that businesses must be willing to invest in to stay afloat in today’s marketplace: their people. From the Great Resignation to “quiet quitting,” workers are demonstrating that they expect more than a pay stub for their hard work and...

read more

Receive the latest news and special announcements from Event Marketer

© 2023 Access Intelligence, LLC – All Rights Reserved. |