B-to-B Events

B-to-B Events

April 2, 2019

Meet the Speakers, EMS 2019: AT&T, Esports and Building Human Connections

As the 2019 Experiential Marketing Summit is on the horizon, we’re taking time to highlight some of the sessions and speakers in store at the show this year, May 14-16, at Caesars Palace Las Vegas. First on our list: “AT&T + Esports: Building Human Connections Through Non-Traditional Sports.” Here’s what you need to know: Esports...

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April 1, 2019

B-to-B Networking: Five Fresh Ways to Cultivate Connections

Five b-to-b networking ideas that don’t involve a coffee break Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective. Traditionally built into coffee breaks and other “nondescript” scheduled blocks of time, networking is now being integrated into the event as a purposeful exercise with an experiential component. From playtime to...

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March 27, 2019

Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How

There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event...

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