B-to-B Events

B-to-B Events – Page 2 – Event Marketer

B-to-B Events

September 28, 2020

How AdventHealth Leveraged a Virtual Hospitality Event to Engage its Partners

Hospitality is an important piece of the sponsorship puzzle for NASCAR’s brand partners, affording them the opportunity to both thank and interact with key stakeholders and VIPs. Typically, the sponsor provides clients with unprecedented access to the track, the garage and the talent. But for the Coca-Cola 600 NASCAR Cup Series race on May 24,...

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September 28, 2020

Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe

Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever, their ability to manage crowds, give direction, add context to an experience and make people feel at ease is essential. We’ve come a long way from recruiting “warm bodies”—these days, brands and agencies seek out intelligent brand...

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September 21, 2020

Ford Takes the Media on an Off-roading Adventure to Launch the New Bronco

Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard press reveal for the vehicle wouldn’t do. So on Aug. 11, the Bronco’s 55th birthday, the automaker delivered a series of small, COVID-friendly ride-and-drive experiences at the Holly Oaks off-road vehicle park in Michigan. In groups of no more than...

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September 21, 2020

Six Tips and Ideas for Creating an Impactful Main Stage Experience

The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand. Through the rise of LED and livestreaming, how these stages are designed and operate is evolving rapidly....

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