B-to-B Events

B-to-B Events – Page 2 – Event Marketer

B-to-B Events

April 7, 2021

Mobile Programs Gain Traction Among Brands Stalled by Trade Show Postponements

Four Lessons Learned from Stratasys’ Mobile Showroom Experience Brands reliant on industry shows this year have faced a number of challenges in the wake of postponements or pivots to virtual. Among them, 3D printing technology company Stratasys, which hit the road in November to meet customers at their doorsteps in a showroom experience aimed at...

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March 16, 2021

Desktops Be Gone: How SXSW Online is Adopting a Roving Approach

The typical virtual attendee of 2020 was confined to a home office. But in 2021, remote comes in a variety of flavors. It’s an insight the SXSW Online team embraced in its monumental task of transforming a 10-day, multi-venue, three-part, in-person festival into an enriching, comfortable and accommodating virtual experience for wherever the attendee may...

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January 26, 2021

P&G’s Chief Design Officer Talks Scalable Virtual Events for CES and Beyond

As a “consumer-obsessed” brand, P&G had only joined the ranks of exhibiting brands at CES in 2019 when it stood up the LifeLab experience that offered multiple product spaces, hands-on demos and an amphitheater. When CES announced its 2021 pivot to digital, P&G saw opportunity—in not only keeping a foothold in the high-profile show, but...

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January 25, 2021

How LG is Embracing the Future of Trade Shows with a Virtual Showroom

A year ago this February when LG Business Solutions pulled out of ISE in Amsterdam over growing COVID-19 concerns, the b-to-b arm of LG that relies heavily on the trade show calendar decided it needed to play the long game. After months of research, the brand launched the DigiTour, an immersive and customizable 3D showroom...

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