B-to-B Events

B-to-B Events

March 23, 2020

Q&A: Google Talks Educational Events, Internet Safety and Stumping Parents

Google leveraged Safer Internet Day (Feb. 11) to take its Be Internet Awesome platform live, arming families with the fundamentals of online citizenship and safety via an art gallery-style experience in New York City (MKG handled). Considered a driver’s course for internet safety, the event operated around Be Internet Awesome’s five pillars: Smart, Alert, Strong,...

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March 23, 2020

Best Practices for Communicating Event Cancellations

Six insights on announcing event cancellations the right way   The ability to freely move about the world as we knew it has drastically changed. Now, not only large-scale consumer events like SXSW, E3 and Coachella have cancelled or postponed programming, but major league sports have delayed the remainder or start of seasons, world-renowned universities...

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March 16, 2020

How Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set

Events within events have been trending for some time, but Dell Technologies elevated the concept at a launch event that served as part of the broader Dell Technologies Summit, held for press and analysts, in Austin. The conference theme, Next Data Decade, around the power of data to advance human progress, was brought to life...

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