B-to-B Events

B-to-B Events

February 26, 2019

Photo Tour: How Summit Revamped its Culinary Program with Brand Integrations

The Summit ideas festival, which held its flagship event in Los Angeles Nov. 2-5, revamped its culinary program this year by creating a food court for attendees catered by celebrity chefs, a night market, full buyouts of local restaurants and a dedicated programming track for culinary. Another key component to the upgrade were brand integrations,...

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February 25, 2019

AR Case Study: Mountain Hardwear Brings Augmented Reality to Outdoor Retailer

Mountain Hardwear’s presence at the Outdoor Retailer Snow Show isn’t new, but the augmented reality experience it brought to the trade show, this year Jan. 30 through Feb. 1 in Denver, was a first. In a quest to draw a younger audience and support its retail partners, the sportswear and outdoor equipment brand offered attendees...

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February 21, 2019

Three Insights from Intel on Creating Industry Event Experiences That Stick

How Intel approached an industry event with people in mind Like most technology brands, Intel is challenged with introducing its target audiences to innovations that often need some explanation—more importantly, demonstration. It’s why the brand has transformed what could be standard demos at events into product experiences that “democratize” its technologies and solutions. At the...

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February 20, 2019

Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand

Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change that with a system that gives consumers more ways to pay for their goods over a longer period of time. The brand has already made waves in Europe, so to introduce U.S. retailers to its offerings, Klarna hosted an event...

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February 19, 2019

Summit Reimagines its Culinary Program with Mercedes-Benz, The Glenlivet and Fords Gin

The invite-only Summit ideas festival brings together a global community of creators, from entrepreneurs to artists to academics, for three days of talks, performances, wellness sessions, art installations and immersive experiences. At its 2018 flagship event in downtown Los Angeles Nov. 2-5, the team amped up the culinary experience for attendees with a dedicated programming...

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