B-to-B Events

B-to-B Events

August 2, 2018

Teen Vogue Summit: How the Publication Tackled Today’s Toughest Topics

The Manhattan-based event inspired young attendees to ‘Turn Up’ and create positive change The time and place couldn’t have been more fitting. As citizens around the country celebrated the first day of Pride Month and participated in Wear Orange Day to advocate for gun safety on June 1, another event designed to inspire acceptance and drive...

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July 27, 2018

CBSi Hosts a ‘Miami Vice’-Themed Rooftop Event at E3

The gaming community is a creative and quirky one, so brands aiming to make an impact need to align with that mindset by producing experiences to captivate the distinctly imaginative demographic. With that point in mind, CBS Interactive (CBSi), the corporation’s online content network for information and entertainment, created a playful, “Miami Vice”-themed rooftop event...

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July 18, 2018

L.L. Bean Gives Office Life the Boot with Four Outdoor Workspace Activations

You might say the office is untapped marketing territory, rife with consumers looking for a way to break out of their eight-hour indoor workdays, especially during the summer months. Research shows that the majority of Americans spend 95 percent of their time inside, and half that time is spent at the office. L.L. Bean capitalized...

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July 16, 2018

And We’re Live: Dell’s Tips for Creating Live Event Broadcasts That Drive Engagement

Four tips for optimizing viewership and engagement—from the show floor   Content continues to be king in events, with brands investing so heavily in at-event content strategies that they’re building dedicated studios within event footprints and exhibit spaces, pushing out content on-demand, publishing broadcast schedules, recruiting speakers and powering the programs with on-site video production...

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July 5, 2018

Seven Strategies Behind Uber Elevate’s Vision to Make Flying Cars a Reality

The Uber Elevate Summit was borne of one simple, zany question, according to Uber head of product, aviation Nikhil Goel: “Why can’t we fly around the city?” At the time the idea was percolating, back in October 2016, innovations in ridesharing were lowering the cost of transportation, which in turn opened the market up to...

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