B-to-B Events

B-to-B Events

April 17, 2020

Join Us Weekly for Operation: Recovery—Preparing for the Event Industry’s Comeback

Each week we’re sitting down for virtual chats with event professionals to discuss the COVID-19 pandemic’s impact on the industry, and what comes next. Our featured panelists this week are: Tracey P. Shechtman, VP-Global Experiences + Brand Partnerships, American Express Dan Preiss, Senior Director-Global Brand and Experiential Marketing, Dell WATCH NOW—IT’S FREE   Tweet us...

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April 14, 2020

Adobe Summit’s Six Top Digital Marketing Trends for 2020

When executives from Adobe and AI content platform Persado sat down last December to discuss the top five marketing trends that will impact business in 2020, they settled on topics related to data maturity, agile marketing and AI-driven content. But then, 2020 actually happened—and brought a global pandemic with it. “With the pandemic crisis before...

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April 13, 2020

How Chaco Footwear Gave its Canceled Experiential Programs New Life

The first quarter of the year was going to be a major kicking-off period for Chaco’s 2020 experiential programs. The Michigan-based outdoor lifestyle footwear brand was gearing up to launch two tours—one from SXSW, and one from Portland—when event cancellations and restrictions in response to the COVID-19 pandemic came down in domino effect. The easy...

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April 13, 2020

Research: 15-Plus Data Points on the Impact of COVID-19 on Marketers

The situation with COVID-19 is so unpredictable, that many marketers can’t foresee what’s going to happen in a few weeks, let alone a few months. But a number of reports that have recently emerged are helping shape the predominant headlines on the pandemic’s impact for marketers and the industry at large. Let’s dig in. You...

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April 13, 2020

Event Technologists Weigh in on the State of Event Tech and Their Future Roles

They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A recent study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have limited skills to make confident, informed decisions around their event tech investments....

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