B-to-B Events
Diversity in Events: Forbes Offers Six Tips for Success
Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. That rings especially true when it comes to audience development. But organizations that advocate for diversity need to back up their words with action in order to achieve real progress. In a session on diversity in events at the...
Nine High-tech Solutions to Explore in the COVID-19 Era
As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event...
Producing In-person Events Post-COVID: Nine Resources for Event Marketers
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic. Below are resources to help marketers...
Three Experts Weigh in on Designing Events for Social Distancing
Five insights on COVID-proofing your indoor events Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. A heavy dose of creativity is required to deliver stylish spaces that also keep attendees safe, particularly while adhering to ever-changing health guidelines....