B-to-B Events

B-to-B Events

B-to-B Events

January 19, 2021

Roundup: Steal-Worthy Experiential Marketing Ideas for the New Year

A New Year in an experiential world dampened by COVID is a quieter landscape. But, it need not be any less bold. While big-budget, high-traffic events are off—for now—mobile, multi-channel experiences are in. And in the midst of the first few phases of vaccine distribution, brands have been cleverly stretching their wings with campaigns that...

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January 19, 2021

Cadillac’s Global Director of Product Marketing on the Challenges of Virtual

The tech extravaganza that typically descends upon Las Vegas this month, CES, went virtual—and brands have had to adapt. Take Cadillac, which showcased the customizable user interface of its first all-electric SUV, LYRIQ, an interactive display that gives drivers key details about the vehicle and a personalized experience, to attendees in a virtual setting. The 33-inch...

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January 19, 2021

Design Ideas for Outdoor Micro Event Venues

Enclosed pod structures are helping business owners across the country fight for survival amid COVID-19. They’ve been used by fitness studios this year for socially distanced classes, and they’re cropping up more and more in markets across the country this winter to keep customers and clients warm and comfortable. While the food and beverage industry,...

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December 28, 2020

People’s Choice: Our Top 10 Most-read Stories of 2020

The people have spoken and EM’s top 10 most-read stories of 2020 have been determined. As you can imagine, the following case studies, tips pieces and field reports reflect a year of challenges, wins, and, yes, pivots for the industry. A few even harken back to the old normal. Now, grab yourself a hot beverage...

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