B-to-B Events

B-to-B Events

January 24, 2022

How Sustainability, Health Foods are Inspiring 2022 Event F&B

What’s cooking at the best events this year? The National Restaurant Association has released its “What’s Hot: 2022 Culinary Forecast,” which reveals that the F&B industry is choosing to reset in 2022. What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. The association partnered...

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January 20, 2022

Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy

Despite many brands pulling out of their planned physical experiences at CES’s grand return to in-person amid the omicron surge, Intel’s hybrid strategy for the show served as a lifeline that allowed the brand to stay the course on-site and implement a “digital-first live experience, with minimal on-site staff” that was in keeping with its...

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January 18, 2022

A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person

Two weeks before the highly-anticipated in-person return of CES. Jan. 5-7, a wave of major players began backing out of their in-person presence at the show, citing concerns around the Omicron variant. Amazon, Meta, T-Mobile, Twitter and Google were some of the first to pull out, with T-Mobile stating that, “While we are confident that...

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January 12, 2022

Full Coverage: The 2021 Ex Awards and EDTAs

Presenting 150 experiential marketing case studies of excellence After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. So we built a supersized recognition issue featuring our top two awards programs—the Ex Awards and...

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December 27, 2021

Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Indeed, as we rang in 2021, uncertainty loomed. But what has unfolded across this industry over the last 12 months is nothing short of remarkable. ...

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