B-to-B Events

B-to-B Events – Page 8 – Event Marketer

B-to-B Events

April 27, 2020

End Game: How Event Marketers are Keeping Attendees from Leaving Early

Breaking down the psychology of event engagement Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Nobody wants to be in a...

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April 27, 2020

Experiential In… St. Louis

Our curated list of hidden gems for the inquisitive event marketer Our “Experiential In” series returns as we explore popular event destinations and mine our sources for unexpected sites of interest and inspiration. From craft breweries to the World Chess Hall of Fame, to, as you’ll see below, a lively chat with Tommy the Otter,...

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April 20, 2020

Earth Day Experiential Roundup: Nine Ideas to Inspire Your Event Planning

There are big questions surrounding what the event industry will look like as it reemerges on the other side of the pandemic’s social distancing mandates. A topic event marketers have recognized for years, and have made systematic changes to address, is sustainability. Once an issue primarily tackled behind the scenes, sustainability is now woven throughout...

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