B-to-B Events

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Across 16 years of experience, Tom Flynn has touched nearly every facet of event marketing, and he can trace his career back to a single college […]

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Who would’ve thought a 17-year career in baseball would lead into tech? But that’s the story behind Amy Loskutoff’s professional journey that started with interning for […]

Relationships have never been more important for businesses and the marketers supporting them. Creating access points for key customers, and bringing them behind the curtain for real talk, R&D, and connection, is a strategy Google Cloud has honed with its Customer Advisory Board program and the group’s high-touch annual board meeting. C-suite experiences are growing […]

Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by building a community of brand partners who regularly develop social media content promoting its travel properties and booking products. Embracing the creators as a key element of […]

The New York International Auto Show touched down at the Javits Center in New York City, April 3-12, reminding attendees arriving at the entrance to the 126-year-old show’s exhibit halls that it’s “Not just a show. A tradition.” Show organizers reported that attendance opening weekend was up more than 25 percent, year-over-year, its highest since […]