Archive

EMS 2026

  • Watch: Leah Stark of Ecolab in The Studio at EMS 2026

    Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Leah Stark, director of experiential marketing at Ecolab, joins us at the 2026 Experiential Marketing Summit to discuss what it means to be a bold-thinker and risk-taker in the industry, and what that looks like in practice. […]

  • Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

    Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Sylvia Lopez-Navarro, national manager of brand experience, corporate events and auto shows at Kia America, joins us at the 2026 Experiential Marketing Summit to discuss how brands like Kia are building real emotional connections with audiences, what […]

  • EMS 2026: Seven Takeaways for Trade Show Exhibitors and Their Partners

    The 24th Experiential Marketing Summit brought more than 1,000 brand marketers and event industry professionals to the MGM Grand Las Vegas, May 18-20, for three days of inspiration, deep dives, and play under the theme “Human Connection in the Digital Age Starts Here.” From fast-paced creative challenges to brain dates with peers—and, of course, candid […]

  • Watch: Justin Tabas of Bosch in The Studio at EMS 2026

    Justin Tabas of Bosch shares his journey into experiential, specific moments that shaped his direction, and what he'd tell junior marketers trying to find their footing.

  • EMS 2026: Everything You Missed on Day Two

    Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences, curated off-sites and discussions focused on how fresh thinking, hyper- personalization, sustainability and measurement maintain relevance and impact in a digitally dominated world. Let’s dig in. More Coverage: • EMS 2026: Everything You Missed on Day One • Winners Unveiled: […]