B-to-B Events

B-to-B Events

May 6, 2019

Wolverine Brands Get a Foot in the Door with Mom Bloggers

Parents today trust another parent or friend more than they do ads on TV or in magazines, which makes mommy bloggers powerful partners for marketers to spread awareness about their brands. And what better place for a brand to cultivate partnerships than at the Mom 2.0 Summit, a gathering of the top influencers, held this...

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April 30, 2019

Sobering Up: Why Non-Alcoholic Events are Trending

As consumer habits trend toward seeking a balanced, healthy lifestyle, event marketers are tasked with creating experiences for a health-conscious demographic. You’ve seen the wellness initiatives, the fitness classes, the meditation sessions, the farm-to-table culinary programs. But with the demand for these new environments also comes a new category that’s attractive to both the balance...

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April 26, 2019

Meet the Speakers, EMS 2019: L.L. Bean, Data and Bringing a Brand Promise to Life

We’re keeping the event inspiration rolling with insights from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “Bringing Your Brand Promise to Life Through Events with L.L. Bean.” The skinny: Launching a new campaign can be challenging, but it’s also an opportunity for...

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April 24, 2019

Eight Strategies for Incorporating Streetwear Culture into Live Events

Once considered a subculture, streetwear has evolved into a multimillion-dollar industry that has infiltrated the mainstream. Born from the California surf and skate scene, it now also encompasses elements of sportswear, hip-hop and even haute couture, giving luxury fashion a run for its money. Streetwear culture isn’t just influencing fashion; it’s making its mark on...

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April 24, 2019

On the Biz of Esports: A Chat With Xfinity’s Matt Lederer

The Esports Business Summit, produced by Event Marketer and sister publications Cynopsis and Chief Marketer, brings together all sectors of the esports ecosystem, from brand marketers to esports leagues to investment firms to game publishers. The inaugural show in 2018 in Las Vegas offered three days of networking, education and inspiration, and as we gear...

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