Sustainability
Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes
Four ways brands are reimagining what it means to ‘go green’ We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in...
Absolut Creates a Sustainable Footprint at Coachella for ‘People, Planet and Product’
Absolut vodka created an oasis for “people, planet and product” at its experiential activation at Coachella, offering festivalgoers dancing, drinks and air conditioning, as well subtle cues alluding to its new Planet Earth’s Favorite Vodka campaign, which officially kicked off on Earth Day, Monday, April 22. Its Coachella experience was the first iteration of the...
Summit Reimagines its Culinary Program with Mercedes-Benz, The Glenlivet and Fords Gin
The invite-only Summit ideas festival brings together a global community of creators, from entrepreneurs to artists to academics, for three days of talks, performances, wellness sessions, art installations and immersive experiences. At its 2018 flagship event in downtown Los Angeles Nov. 2-5, the team amped up the culinary experience for attendees with a dedicated programming...
Timberland’s Environmental Campaign Comes to Life with a Pop-up, Rooftop Greenhouse
Timberland put its boot stamp on urban greening the week of Oct. 15. The footwear and apparel company launched three events around its “Born in the woods. Raised in the City,” fall campaign, including a pop-up park in New York City’s Flatiron district, an urban greening project in East Harlem and a concept store on...