Sustainability

What’s cooking at the best events this year? The National Restaurant Association has released its “What’s Hot: 2022 Culinary Forecast,” which reveals that the F&B industry is choosing to reset in 2022. What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. The association partnered […]

Thomas’ is serving up its English muffin brand’s “Wake Up to What’s Possible” campaign messaging in the great outdoors. The Bimbo Bakeries USA-owned baked goods company partnered with non-profit organizations in the Pacific Northwest to engage consumers in volunteer-led cleanup events honoring National Public Lands Day on Sept. 25. And, naturally, they involved breakfast. The […]

Trees can transform neighborhoods by absorbing air pollutants, adding greenery, enhancing air and water quality and lowering energy costs, among other things. But not all neighborhoods enjoy these benefits equally. Tazo Tea is looking to change that with a new climate justice cause-marketing campaign targeting economically disadvantaged neighborhoods and communities of color. The brand’s new […]

How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of the company ethos at HP Inc. From its supply chain to operations to environmental initiatives to products, sustainability is woven throughout the corporation, and, naturally, it is woven throughout the brand’s events, too. At HP Reinvent 2019, the annual flagship […]

Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it comes to engaging younger generations. It’s a fact not lost on Hyundai, which on Nov. 22 wrapped its Fill it Forward college marketing campaign, part of its broader Drive the Future: A Hyundai Experience initiative. The program, which promoted water […]