Sustainability

This September Oracle threw the greenest OpenWorld in the event’s 12-year history. By taking inspiration from its environmentally committed employees foreign partners and host city of San Francisco Oracle significantly reduced the impact of its 42 000 attendees saving money trees and energy along the way.

Taking The Lead

Want to be more Earth friendly? Take this advice from brands that already walk the talk

SITTING IN ON A BRAINSTORMING SESSION with Autodesk’s event marketing group must feel a bit like a meeting with Al Gore. The company has become an innovator in designing exhibits and events that leave little environmental footprint but still pack an awe-inspiring punch. Just one look at the brand’s eco-friendly plywood trade show booth and it’s pretty clear—at Autodesk going green doesn’t mean sacrificing exhibit substance or style.

Doing the right thing is not always easy. Just ask any marketer trying to build green marketing practices. Despite the fact that environmental awareness is at an all-time high the industry is still searching for a definitive system for qualifying sustainable events.

Splashy launches national tours and sponsorship activations are often the sites for the crème de la crème of experiential marketing environments. But when the lights go out what to do with a branded moose head or a cat food-inspired climbing wall? (Meow Mix we love you and all your crazy cat people.) It’s safe to say that most agency storage rooms look a bit like a film studio’s back lot.