Sustainability

This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.

As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently “goes” are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs […]

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Center’s West Hall, HERE Technologies’ 3,500-square-foot booth proclaimed in a banner overhead, “There’s more in HERE.” And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology […]

The inaugural Bloomberg Green Festival took place July 10-13 in Seattle with a full schedule of indoor and outdoor sessions and events focused on putting forward actions and solutions for a greener future. More than 13,000 participants came through the Seattle Center campus and joined the festival’s community programs, exceeding Bloomberg’s attendance goals.

Major automotive manufacturers and consumers are embracing an electric future, with U.S. consumer EV sales expected to have hit a record high by the end of 2023—a 35-percent increase from 2022, according to the International Energy Agency. With the release of the Ford F-150 Lightning and its towing capacity and Rivian’s announcement of a commercial […]