Podcast

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February 1, 2023

Podcast: Building Experiential Storylines: Superfans, Collaborations and Talent

Superfans are willing to follow the brands and properties they love across the country, the world, and now, into exciting and challenging new frontiers for marketers, like the metaverse. And with the rise of niche passions, crisscrossing passions, the opportunities to align with new partners and transform your brand’s “fan base” into “a superfan base”...

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December 15, 2022

Podcast: What You Need to Know About Sustainability in 2023

Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. From menus to venues, planning an event encompasses myriad choices that can affect its overall footprint, so what should event professionals consider to...

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October 25, 2022

Podcast: Passion Projects—I Built a Nonprofit

In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Our guest Talib Abdullahi, national events coordinator at Tito’s Handmade Vodka, launched a nonprofit in 2020 following the murder of George Floyd to keep up the momentum of the movement and the fight for...

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August 11, 2022

Podcast: A Mid-year Event Marketing Industry Pulse Check

In our inaugural episode of Event Marketer’s all-new podcast, Event Peeps, we sit down with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group, to discuss how the industry is doing in a mid-year update on the back-to-live. In her role, Erin infuses innovation, creativity and technology into a wide...

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