Festivals & Fan Cons

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October 20, 2023

Podcast: The Highs and Hurdles of Activating at Pop Culture Fan Conventions

If you’ve ever activated at a major fan convention, you already know that there are few attendee types as passionate, discerning—and vocal—as pop culture superfans. Brands that aim to bring popular intellectual properties to life face the highest level of scrutiny from con-goers, who expect interactive, fan-first experiences that provide moments of surprise and delight,...

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September 11, 2023

Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

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