Festivals & Fan Cons
Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new...
As Las Vegas Bets on Big Sporting Events, Brands and Agencies Offer Tips for Activating in the City
Las Vegas has long been known as Sin City, but lately, the city has vied for the moniker of “Sports and Entertainment Capital of the World,” particularly leaning into sports with the addition of pro sports franchises. With the dust settled on this year’s Super Bowl, we asked several brand marketers and agency executives to...
The Brief: Gravy Races and Gold Bunny Getaways
This week’s hot takes on hot topics in experiential marketing cover celestial creations, gravy races and blunt education.
The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin
As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at SXSW 2024, we were on the ground to see which brands played their cards right. And along our quest to discover the most compelling brand experiences during the 38th annual conference and festivals, which ran March 8-16, some clear experiential...