Festivals & Fan Cons
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B-to-C EventsThe Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City
After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will permanently move […]
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Festivals & Fan ConsWatch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City
Inside Acura's 16th annual experiential program at the 2026 Sundance Film Festival
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B-to-C EventsThe Brief: Frozen Cities and Sky-High Sports
This week’s hot takes on hot topics in experiential marketing covering frozen cities, nostalgic bike rides and Lacoste's sky-high padel play.
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B-to-C EventsSonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week
The who’s who of art and culture convened for a week of exhibitions and events during Miami Art Week 2025, hosted Dec. 1-7, and once again, a horde of brands infiltrated the landscape with the typical invite-only, closed-door experiences that have historically dominated the scene. Even McDonald’s, the unlikeliest of companies to show up, hosted […]
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B-to-C EventsAuthor Q&A: Dissecting Charles Melcher’s ‘The Future of Storytelling’
The explosion of immersive entertainment experiences just might be the hottest industry topic of 2025—look no further than our fall cover story. And in November, right on cue, author and brand marketing veteran Charles Melcher published “The Future of Storytelling: How Immersive Experiences Are Transforming Our World” (Artisan Books). Over the span of 320 pages, […]