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March 2019

march-2019-cover
  • How Marketers Responded to the Doomed Fyre Festival—and its Documentaries

    If there’s one word that defines the power of influencer...

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  • Best of the Fest: Six Brands Engaging Consumers and Creatives at Sundance

    The 2019 Sundance Film Festival in Park City, Utah, is...

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  • Game On: Seven Insights on Formulating an Esports Marketing Strategy

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  • Sober-Curious: Why Non-Alcoholic Events are Trending

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  • B-to-B Networking: Five Fresh Ways to Cultivate Connections

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  • Hot Dog! Four Ways Oscar Mayer Manages its Iconic Experiential Program

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  • How Today's Automakers are Transforming the Traditional Test Drive

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  • Why the Detroit Auto Show is Moving to June

    Read more
  • Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

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  • Hold the Phone: Our Picks for Best Booth Experiences at MWC Barcelona 2019

    Read more
  • Introducing the 2019 Dream Team… The Sharpest Minds in B-to-B Events

    Read more
  • How Brands Engaged Hoops Fans at NBA All-Star Weekend

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