Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology…
![Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools](https://www.eventmarketer.com/wp-content/uploads/2019/04/harley-winter-x-games-2019-1280x880.jpg)
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