Tag: event measurement
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PerformanceSurvey Says: How to Answer ‘What If We Were Not Here?’
How Intel's survey strategy at AWS re:Invent 2025 helped connect attendees to its impactful presence on a highly competitive show floor.
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Performance5 Free Event and Trade Show Measurement Strategies
You can’t afford not to measure your trade show or event investment. Without data, there’s no evidence to justify them or make improvements. But measurement doesn’t have to be expensive, argues Dax Callner, founder and president of the Event Marketing Measurement Association (EMMA). “Don’t let cost be a barrier,” he says. “If you’ve got great […]
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PerformanceSurvey Says: How LYX Designs Event Feedback to Fuel Discovery
The earliest post-event surveys in the experiential marketing industry often involved a clipboard, pen and paper, and covered broad-stroke sentiment markers and anecdotal feedback on intent. (Are they “most likely,” or aren’t they?) But the survey has evolved into a strategic evaluation tool that’s designed to maximize that precious feedback time, that’s live-wired to be […]
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PerformanceKey Takeaways From the mdg Event Industry Trend Report
What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events are no longer judged by scale, but by value.”
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PerformanceExpert Insights on How to Fortify Your Event Performance Recap
Storytelling is an important part of every successful event. But the post-event story you tell your executives is just as critical.