Tag: event measurement

Every event marketer knows the feeling: You’ve built an exceptional experience, the energy was undeniable, but then comes the question, “But what did we get for it?” For b-to-b event leaders this year, that question no longer leads to an event after the event—because they’ve already engineered the answers in. From trackable, curated meetings that […]

A comprehensive list of things you can measure at your next event   One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential compared to other disciplines in the marketing mix. For years, this industry relied on “gut feeling,” or more qualitative satisfaction metrics, to come up with ROI […]

Successful event measurement practices are selective about what they track and measure.

The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA).

Experiential marketers are masters at creating moments people remember. But in today’s business climate, unforgettable moments aren’t enough. Leaders are asking tougher questions: What did the event actually deliver? Did it grow the business? Was it worth the investment?