Posts tagged with ‘event measurement’
Building a Better Measurement Practice: The ROI-driven RFP
A new monthly series designed to help your event organization measure smarter It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests for proposals that set the stage for what the event’s about and what it hopes to achieve. But ask any seasoned event marketer and they will...
Event Measurement News: Event Marketer and the EMMC Join Forces for a Third Year
As the official U.S. media partner of the EMMC, Event Marketer will continue to roll out event measurement education, research and peer-to-peer initiatives for corporate event marketers working across business events, trade shows and consumer activations.
Watch On Demand: Measurement Strategies for Event Organizers
In our latest quarterly event measurement chat with our partners at the Experiential Marketing Measurement Coalition, we discuss the unique challenges for event organizers around measurement and creating value for both event attendees and sponsors. Previously live on LinkedIn, we were joined by Dax Callner, founder and board president of the Experiential Marketing Measurement Coalition, and...
Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win
If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.