Tag: dwell time
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B-to-C EventsUber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity
Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools. But the launch event was limited to an in-person audience of press and influencers, so to open up the experience and mark a milestone moment, […]
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B-to-C EventsModern Metrics: How Event Marketers are Deploying Fresh Measurement Tools
Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years, […]
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B-to-C EventsExperience Design: How New Furniture Trends are Helping Brands Increase Dwell Time
When you think of the key elements that contribute to an effective event, chances are furniture isn’t top of mind. But as younger generations make up a larger portion of attendee bases and their networking opportunities continue to be a top request, and the line between business and pleasure continues to blur, event marketers are […]