B-to-C Events

Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert

By
Coachella 2019_Amex Photo_BFA

Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty…

More on This Topic

The Brief Roundup

The Brief: Boot Rooms and Beer Windows

Uber “Sorry for Your (Team’s) Loss” Mobile Activation
Trend of the Week

Experiential Marketing Trend of the Week: Commiseration Activations

Field Report

5 Big Experiential Themes from Fanatics Fest 2026

Conferences

Paycom Makes a Loyalty Play at SHRM26

Pop-Ups

Minty Lands in Creator-Rich Miami with a Social-Ready Pop-up

The AI shopping app’s trendy activation highlights brand partners at Swim Week It may be a surprising stat, but Miami is home to the most top Instagram influencers per capita in the U.S., beating… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign […]
Laneige Wonder Lab pop-up in Orlando
Field Report

3 Things We Loved from Laneige’s Wonder Lab Pop-up

The Brief Roundup

The Brief: Hut Originals and Running Vaults

Field Report

Eat up 7 Exhibit Trends from the Summer Fancy Food Show

Pop-Ups

10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups

Popular

  1. Paycom Makes a Loyalty Play at SHRM26
    Conferences

    Paycom Makes a Loyalty Play at SHRM26

  2. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  3. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations

  4. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  5. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  6. The Brief: Hut Originals and Running Vaults
    Festivals & Fan Cons

    The Brief: Hut Originals and Running Vaults

  7. 3 Things We Loved from Laneige’s Wonder Lab Pop-up
    Field Report

    3 Things We Loved from Laneige’s Wonder Lab Pop-up

  8. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  9. Five Mid-Year Trade Show Exhibit Trends to Watch
    Trade Shows

    Five Mid-Year Trade Show Exhibit Trends to Watch