festival activation Archives - Event Marketer

Posts tagged with ‘festival activation’

June 14, 2019

Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm

With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and,...

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May 21, 2019

How T-Mobile and Pandora Boosted Social Sharing at an Off-Site Coachella Event

The T-Mobile Indio Invasion, Powered by Pandora marked its fifth installment this year, once again setting up shop at the sprawling Cree Estate in Cathedral City, CA, during weekend one of Coachella. Grammy-nominated electric-funk duo Chromeo provided the entertainment as influencers, media, Pandora listeners identified as Chromeo fans, and friends of the brands lounged by...

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April 19, 2019

Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert

Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our...

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