Tag: music fans
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Festivals & Fan Cons
Gov Ball 2026 Experiential: 11 Ideas We Loved, From Swish Booths to Roller Rings
A sold-out crowd of 150,000 music fans swarmed the grounds at NYC’s Flushing Meadows Corona Park from June 5-7 for the annual Governors Ball Music Festival, where performances by 60-plus artists, including headliners like Lorde and A$AP Rocky, captivated crowds across three stages. Add in cuisine from local hot spots and select Queens Night Market […]
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Pop-Ups
For the Fans: McDonald’s ‘KPop Demon Hunters’ Meal Rivalry Comes to Life at an L.A. Event
No one knew the fandom around “KPop Demon Hunters” was going to explode, but the love for the most-streamed movie of 2025 just continues to go up, up, up. And McDonald’s joined the conversation with its latest meal collab, designed as a “Battle for the Fans.” At the end of March, McDonald’s teamed up with […]
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B-to-C Events
Citi Resurrects its Sound Vault Platform with an Intimate Jack Harlow Show in Brooklyn
When Citi cardmembers gathered for a Jack Harlow performance in Brooklyn, NY, on Oct. 17, it was a grand homecoming of sorts. The occasion marked the revival of the Citi Sound Vault concert platform after a four-year hiatus and took place at the historic Brooklyn Paramount, which reopened this year after a multimillion dollar renovation. […]
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B-to-C Events
The Brief: ‘Overnightmares’ and Boring Phones
This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite.
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B-to-C Events
Lessons in Simplicity: Sheetz Hosts a ‘Convenient’ Pop-up Parking Lot Concert
Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop to a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took […]




