music fans Archives - Event Marketer

Posts tagged with ‘music fans’

October 17, 2022

Ray-Ban Engages Gen Z in Style with a ‘Colorblock’ Concert Series at Elsewhere

Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from the ’60s rock revolution to the ’90s hip-hop scene. To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the...

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February 1, 2022

Top Five Engagements from the ‘Bowie 75’ Experience

In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan....

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January 12, 2022

Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’

How Verizon’s all-digital phone service brand set the stage for a new era of digital + live campaigns Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand...

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November 8, 2021

How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Since music streaming has overtaken album sales, big-name artists like Madonna are riding the pop-up wave to connect with fans, sell merchandise and raise excitement for tours. And artist estates are following suit. In celebration of English singer-songwriter David Bowie’s 75th birthday on Jan. 8, 2022, the David Bowie Estate is hosting a free “Bowie...

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October 25, 2021

Why Pepsi Built a Permanent Entertainment Activation at Hersheypark

How do you lure amusement park fans away from the adrenaline-inducing thrill rides they seek? Pepsi found the answer by leaning into its deep roots in music and developing a new way to get hearts beating faster. Enter: Pepsi Pop Star, an immersive entertainment experience that gives consumers their 15 minutes of fame through a...

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