music fans Archives - Event Marketer

music fans Archives - Event Marketer

Posts tagged with ‘music fans’

September 20, 2021

Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season

An estimated 385,000 attendees descended upon Chicago’s Grant Park for Lollapalooza, July 29 through Aug.1, kicking off a festival season that has thus far proved unlike any other. The festival instituted a number of precautions to mitigate the spread of the COVID-19 Delta variant, from the required proof of vaccination or, alternatively, a negative COVID...

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June 28, 2021

EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing

Concerts have begun to pick back up again, to the delight of live music fans and community-starved consumers everywhere. But even while the pandemic was in full swing, all-digital phone service Visible continued to connect with consumers despite the limitations posed by virtual platforms. Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused,...

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November 2, 2020

How Visible Leveraged an Iconic Music Venue to Deliver an Interactive Concert Series

If you’re one of the countless people missing the concert scene, let Visible’s latest experiential campaign serve as a beacon of hope. In September, the wireless brand activated Red Rocks Unpaused, a three-night concert series delivered without a physical audience that was supported by digital fan experiences designed to replicate the energy of an in-person...

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January 27, 2020

Take our Photo Tour of Pandora’s ‘Nuestro Sound’ Event, Presented by Target

Providing free, curated experiences for its listeners has always been part of Pandora’s event playbook, but the brand recently upped the ante by partnering with Target, which served as presenting sponsor of the brand’s Nuestro Sound experience for 440 Pandora listeners in the Los Angeles area. The Latin-infused event, held in December at Candela La...

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