Posts tagged with ‘music fans’
Lessons in Simplicity: Sheetz Hosts a ‘Convenient’ Pop-up Parking Lot Concert
Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop to a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took...
The Brief: Flavor Fantasies and GenAI Lofts
This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.
A Supersized Photo Tour: Inside 18 Brand Activations from Gov Ball 2024
The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors...
Steal the Show with 27 of the Summer’s Best Festival Activation Ideas
The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the...