Posts tagged with ‘music fans’
SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’
A Q&A with marketing and creative exec Kevin Brady on the brand’s Shore Club festival platform and staying on the cutting edge of culture The annual South by Southwest (SXSW) conference and festival tends to attract experiential marketing-focused brands during the “interactive” portion of the 10-day event, when the marketing and tech crowds are in...
When the Brit Awards Ignored Female Artists, Budweiser Built Them a Stage
Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. 11 awards event at London’s O2...
Ray-Ban Engages Gen Z in Style with a ‘Colorblock’ Concert Series at Elsewhere
Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from the ’60s rock revolution to the ’90s hip-hop scene. To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the...
Top Five Engagements from the ‘Bowie 75’ Experience
In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan....