Coachella 2019 Archives - Event Marketer

Posts tagged with ‘Coachella 2019’

May 21, 2019

How T-Mobile and Pandora Boosted Social Sharing at an Off-Site Coachella Event

The T-Mobile Indio Invasion, Powered by Pandora marked its fifth installment this year, once again setting up shop at the sprawling Cree Estate in Cathedral City, CA, during weekend one of Coachella. Grammy-nominated electric-funk duo Chromeo provided the entertainment as influencers, media, Pandora listeners identified as Chromeo fans, and friends of the brands lounged by...

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April 22, 2019

Heineken Tears Down the Walls of its House at Coachella

A rearranged Coachella landscape teed up a Heineken House revamp this year, the 20th year of the Indio, CA, festival and Heineken’s 18th year as the official brew of the massive event. What for the past five years has been an activation footprint with a walled structure and a club atmosphere this year morphed into...

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April 19, 2019

Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert

Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our...

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