Open, Vintage and Casual: Heineken House is Revamped at Coachella

Heineken Tears Down the Walls of its House at Coachella

Sponsorships, Festivals & Fan Cons, B-to-C Events
Posted on April 22, 2019 by Rachel Boucher

A rearranged Coachella landscape teed up a Heineken House revamp this year, the 20th year of the Indio, CA, festival and Heineken’s 18th year as the official brew of the massive event. What for the past…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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