Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints Sponsorships, Festivals & Fan Cons, Sampling, B-to-C Events Posted on May 27, 2019 by Kait Shea Peet’s opened up a dedicated taproom that served up cold brew and nitro cold brew.[/caption] Escape from the heat is a premium for Coachella attendees, so it’s no wonder Peet’s Cold Brew… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:music festival, Event Agencies, festival sponsorship, Event Marketing Magazine, experiential marketing, Experiential Marketing Companies, event marketing, Event Marketers, activation, sampling, Coachella, Coachella 2019, Event Marketer, Peet's, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency Related Articles The 2025 Women in Events Special Report 12 Festive Brand Pop-ups and Activations Spreading Holiday Cheer in 2025 Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City Women in Events 2025: Meet Jenn Cammarota