Posts tagged with ‘music festival’

December 26, 2023

Year in Rearview: Our Top 10 Stories of 2023 Reflect a World, and Industry, Moving at the Speed of Culture

Pope Francis “wears” an AI-generated puffy coat. The blue Twitter checkmark meets its demise. Taylor Swift and Beyoncé add billions to the U.S. economy with record-breaking tours. Historic strikes upend Hollywood. Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from...

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November 21, 2023

Steal the Show with 27 of the Summer’s Best Festival Activation Ideas

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the...

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September 11, 2023

Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

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