Posts tagged with ‘music festival’

June 12, 2025

Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships

The music festival market has seen explosive growth over the last 10 years, and all signs point to its continued upward trajectory for the next 10. But the landscape is shifting, and its evolution, in some sense, has created an identity crisis for the festival scene’s biggest players. Coachella and Burning Man tickets, which for...

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June 21, 2024

A Supersized Photo Tour: Inside 18 Brand Activations from Gov Ball 2024

The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors...

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