Posts tagged with ‘festival sponsorship’

November 21, 2023

Steal the Show with 27 of the Summer’s Best Festival Activation Ideas

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the...

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July 12, 2021

What We Learned About Hybrid Events From Two Weekends of Essence Fest

Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. The hybrid gathering combined elements of Essence magazine’s wildly popular...

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