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Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon

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Big Bets in Experiential at SXSW, from Netflix to Sony to Lululemon
Amazon Prime Video's activation was inspired by its new apocalyptic-themed series.

If ever there were an event that lets brands flex some strategic muscle, it’s SXSW. The annual Austin-based conference and festivals, this year March 8-17, attracts influential and savvy audiences that…

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