sxsw Archives - Event Marketer

Posts tagged with ‘sxsw’

April 18, 2022

Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW

Audible Inc. online audiobook and podcast service teased its newest Audible Originals Summer in Argyle murder comedy podcast series at SXSW with a three-course hot dog-themed dinner for fans hosted by the series’ co-creators and co-writers, Nate Odenkirk (of The New Yorker) and his father, comedy writer, producer, actor and director Bob Odenkirk. Inspired by the...

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March 31, 2022

The #DellExperience Returns to SXSW with a ‘Syndicated’ Content Strategy and Music

In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. The theme of the experience was “Creativity Brings us Together,” which came to life through stories surrounding sustainability, startups and new...

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March 23, 2022

Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in...

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July 5, 2021

12 Takeaways from the Virtual Editions of EMS 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next...

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