Posts tagged with ‘sxsw’
The Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.
The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin
As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at SXSW 2024, we were on the ground to see which brands played their cards right. And along our quest to discover the most compelling brand experiences during the 38th annual conference and festivals, which ran March 8-16, some clear experiential...
Going Guerrilla at SXSW: Three Lessons from Shipt
Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter at SXSW, but sometimes it’s the smaller, nimbler campaigns that make the biggest splash.
~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology
The savviest brands at SXSW recognize that their activations need to be steeped in big, bold, buzz-worthy strategies to have a shot at capturing mindshare—and let’s just say that ~Pourri understood the assignment in its debut at the annual festival this year.