Posts tagged with ‘sxsw’

March 11, 2024

Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

The 38th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Brands are peppered across the city this week, with some activating as official sponsors,...

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March 1, 2024

SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz....

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May 4, 2023

Podcast: The Best of SXSW and What’s Next in Experiential

Offering insight into the current state of the entertainment, music and tech industries, SXSW 2023 took over Austin, TX, in March, with brands activating a variety of experiences, ranging from immersive art installations to larger-than-life photo ops to DIY crafting sessions. In this episode of Event Peeps, we look back on this annual 10-day event...

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April 24, 2023

How Five Brands Used Experiential Lounges to Engage SXSW 2023 Attendees

SXSW attendees expect to walk thousands of steps a day in Austin (our daily record was 14,000, or about seven miles), making exhaustion a key pain point for brands to alleviate. This year, we aimed to weed out spaces that were glorified charging stations in favor of those that delivered a clear message and layers...

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April 17, 2023

At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’

“The cool thing about being able to make an experience with multiple different IPs is that it allows the fans themselves to make their own journey throughout The Lodge and to focus on things that they personally enjoy from a viewership and an IP perspective.” –James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming Contrasting Austin’s...

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