Tag: sxsw

Throughout this year, Audible has set out to prove that its experience isn’t limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets […]

Sundance and Utah go way back. Since 1978, the annual January film festival, organized by the nonprofit Sundance Institute, has taken place in snowy Park City, UT, showcasing short films, full features and documentaries. But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the […]

This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.

As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at SXSW 2024, we were on the ground to see which brands played their cards right. And along our quest to discover the most compelling brand experiences during the 38th annual conference and festivals, which ran March 8-16, some clear experiential […]

Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter at SXSW, but sometimes it’s the smaller, nimbler campaigns that make the biggest splash.